Social Media online marketing cheat sheet
Posted on February 12th, 2010 by Richard Catto 3,742 views
As part of my job, I come across a lot of half baked online marketing initiatives.
Online marketing is not rocket science, but you just need to know what to do. Here is a quick cheat sheet off the top of my head.
1. Firstly, whatever you publish online MUST be published at some url (i.e. on a web page)
2. For best results publish ONE thing on ONE web page, rather than combine multiple things onto one page
3. Email what you have published to your mailing list (you do have a mailing list, don’t you?) with a link back to the web page where it was first published
4. Create a link to your page in bit.ly and use bit.ly to tweet a short announcement about your web page (bit.ly tracks clicks)
5. Link your twitter account to your Facebook wall (you do have a Facebook account, don’t you?)
6. Link your twitter account to your Google Buzz account (you do have gmail, don’t you?)
7. On your web page, if you want people to take some action, such as fill in an order form, use Google Analytics to track your goal, of submitting the form (you do use Google Analytics, don’t you?)
8. Then monitor how many clicks your campaign got, and with Google analytics, discover what your conversion rate is. If your campaign is not resulting in conversions, see if you can find out why.
9. Keep everything you publish as concise as possible – people don’t have a lot of time to waste reading your flowery prose.
If you’re doing all above, you’re on track, if not, get with the program already. If you need help implementing this stuff, call in a consultant to make it happen for you, and train your staff in the new ways.
Tags: bit.ly, facebook, mailing lists, Online Marketing, social media, twitter
Filed under Online Advertising, Online Marketing | 2 Comments »
BlogTrickle, you are out of style. Take the runway!
Posted on January 13th, 2008 by Richard Catto 1,446 views
Yes, it’s true my dear gay readers and fellow pink and blue bloggers, we had our hopes raised and then horrendously dashed when earlier this year we all galloped off in the direction of BlogRush to install their rather wretched and awfully ugly unstylish fat plop of a blog widget.
BlogRush, you are out of style! Please take the runway.
And following down that runway too, are BlogCatalog and MyBlogLog. Your total inability to deliver the goods has been noted.
Furthermore, you were guilty of that fatal flaw – you were dreadfully and godawfully BOOOORING.
The fresh New Kid on the Block and Saviour of us all is Entre Card. I declare this web site my personal Jesus Christ! Hallulujah, and please pass the wafers and wine!
I’m not going to ‘plain it all again, because that has been done so, so eloquently, already by that master of money making Australian blogs, pro-blogger, whose article is linked to from the Entre Card dashboard.
All you have to do right away, if you’re a blogger intent on gaining the benefit of this brand new blog community, is sign up NOW.
You can do that by clicking on my Entre Card widget, which will magically transport you to the right location.
It’s a totally free service which drives traffic to your blog and allows you to amass Entre Card credits with which you can purchase 125 x 125 pixels blog adverts to display on blogs which are part of the EC network. You can also use your EC to buy really useful fings such as web hosting in EC’s new online shop.
Take your skanky blogging asses over there NOW!
Fanks!
Tags: entre cards
Filed under Entre Card, Online Advertising, Web Adverts | 8 Comments »
